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Frame of mind As a mindset for creating compelling stories that stand out, it's important to remember that the internet is saturated with content. There's so much content out there, so many organizations and individuals fighting for your attention. Storytellers who know how to capture attention and engage, are the ones who come out on top. We're curious by nature and we have the urge to want to know why, how, when, and where. It's important to know exactly what story you want to tell and how this answers that exact curiosity. Communicate in a simple and clear way that allows for simple integration in the viewers life. When creating content, ask yourself: How can I add value to the audience? Now that we have the right frame of mind, let's dive in to the 4 different phases of creating compelling stories: pre-production, production, post-production, distribution.